In 2008, Spending on Research and Innovation Represented Approximately 2

question 23

True/False

In 2008, spending on research and innovation represented approximately 2.8 percent of total GDP.

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Definitions:

Test Markets

Regional markets or demographic groups used for launching new products to evaluate consumer response before a national rollout.

Competitors

Businesses or individuals that compete within the same market for resources and customers.

Information Technology

Includes all of the computing resources that collect, store, and analyze data.

Nonpersonal Source

A communication or marketing message delivered through media or other channels that do not involve personal contact or direct interaction.