Examlex
If foreign exchange transactions cost ABC 0.45 percent, what savings results from netting?
Brand Names
The names given to products or services by companies to distinguish them from competitors, serving as a key component of brand identity.
Narrative Placement
The strategic incorporation of a brand or its message into a story or content in a way that feels natural or integral.
Secret ARGs
Alternate Reality Games that are kept hidden or unannounced, engaging participants in a game that blends the real world with puzzles and storytelling.
Sponsor's Deep Pockets
Refers to the financial strength or substantial funding resources a sponsor can provide for marketing or event support.
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