The Lower the Transfer Price

question 72

Multiple Choice

The lower the transfer price

• A)the higher the net profit reported by the MNC.
• B)the lower the gross profit of the transferring division relative to the receiving division.
• C)the higher the gross profit of the receiving division relative to the transferring division.
• D)none of the above

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Definitions:

Qualities

Inherent or distinctive attributes or characteristics that define and determine the nature of something or someone.

Netnography

Ethnographic research applied to internet and social media communications to better understand the group and individual members.

Sentiment Analysis

Often using computers and analytical techniques on words in postings, this type of analysis provides companies with information about how people feel about their products or services.

Geo-targeting

A marketing strategy that uses geographical locations obtained from a user's device to serve relevant content or advertisements to that user.