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In a Study of the Effect of International Acquisitions on the Stock

question 36

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In a study of the effect of international acquisitions on the stock prices of U.S. firms. U.S. acquiring firms with information-based intangible assets experience a significantly positive stock price reaction upon foreign acquisition.


Definitions:

Frequency Measure

A metric used to evaluate how often an event occurs, such as the number of times an advertisement is shown.

Super Bowl

An annual championship game of the National Football League (NFL), considered the highest level of professional American football in the United States.

Target Audience

A specific group of consumers identified as the intended recipient of an advertising or marketing message.

Frequency

Measure of how often the audience is exposed to a communication within a specified period of time.

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