Canesta Company Has Developed a Virtual Keyboard Out of Light

question 110

Multiple Choice

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and PDAs.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If,in choosing its channel,Canesta is most concerned about its lack of financial,managerial,and marketing resources to support the product's introduction,then its choice of channels will largely be influenced by:

• A) factors of ownership.
• B) market factors.
• C) producer factors.
• D) product factors.
• E) internal environmental characteristics.

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Definitions:

Apollo

In ancient Greek and Roman mythology, a god associated with light, music, and healing, also known as the sun god and the patron of the arts.

Roman God

A deity from the pantheon of gods and goddesses worshipped in ancient Rome.

Tables of Ranks

An official hierarchy established in Russia by Peter the Great in 1722, categorizing military, governmental, and court officials into 14 ranks, aiming to create a merit-based society.

Monarch

A sovereign head of state, especially a king, queen, or emperor, who typically inherits the position by birth and rules for life or until abdication.