Horizontal Channel Conflict Occurs Most Often When Manufacturers Practice

question 85

Multiple Choice

Horizontal channel conflict occurs most often when manufacturers practice:

• A) dual or multiple distribution
• B) trade loading
• C) promotional pricing
• D) direct distribution
• E) channel distribution

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Definitions:

Boston Tea Party

A political protest by the American Colonists against the British government in 1773, where they boarded British ships and dumped tea into Boston Harbor as a protest against the Tea Act.

East India Company

A historic British trading company, formed in the 17th century, which played a major role in the economic and political control of India until the mid-19th century.

Monopoly

An economic condition in which a single company or entity has exclusive control over a particular market, lacking competition.

Export

The act of sending goods or services from one country to another for the purpose of trade.