One Important Reason Channel Members Are Included Between Producers and Users

question 117

Essay

One important reason channel members are included between producers and users is to increase contact efficiency.How do channel members increase contact efficiency? Use the following two scenarios to illustrate your answer:
(1)Assume that there are 2,000 business students who need to buy textbooks from eight textbook publishers.How many transactions must take place?
(2)Assume the first scenario,but now one campus bookstore is acting as an intermediary.Now how many transactions must take place?

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Definitions:

Content Marketing

A marketing strategy that concentrates on producing and sharing content of high value, relevance, and consistency to draw in and maintain a specific target audience.

Community Members

Individuals who belong to a specific group or population sharing common interests, goals, or characteristics.

LinkedIn

A professional networking platform that allows users to connect with colleagues, search for jobs, and share industry-related content.

Career Networking

The process of building and maintaining professional relationships to advance one's career.