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Suppose Mexico is a major export market for your U.S.-based company and the Mexican peso depreciates drastically against the U.S. dollar, as it did in December 1994. This means that
Von Neumann-Morgenstern
A theory of expected utility that describes how rational individuals choose among uncertain prospects, emphasizing the maximization of utility for decision-making under uncertainty.
Utility Function
A mathematical representation in economics that portrays an individual's preference ranking for different bundles of goods or outcomes.
Expected Utility
A theory in economics that calculates the utility expected from different choices to assess risk and make decisions.
Income
The financial gain that an individual or business receives, usually from employment, business activities, or investments.
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