Frigo Design Has Developed Easy-To-Install Panel Sets to Update Any

question 93

Multiple Choice

Frigo Design has developed easy-to-install panel sets to update any refrigerator,dishwasher,or compactor made since 1942.As Frigo Design plans its promotion for its new chalkboard panels,which of the following factors will be likely to affect its promotional mix?

• A) Its chalkboard panels are a new product.
• B) Its chalkboard panels are targeted to families with school-age children.
• C) Its chalkboard panels are easy to install.
• D) Its panels fit any refrigerator, dishwasher, or compactor made since 1942.
• E) All of these factors will affect Frigo's promotional mix.

---

Definitions:

New-product Strategy Development

The process of creating strategies for the designing, creation, and marketing of new products, focusing on identifying market needs and opportunities.

Strategic Marketing Process

The strategic marketing process involves planning marketing strategies to achieve business objectives, including situation analysis, target market identification, setting marketing goals, strategy formulation, and implementation.

Product Protocol Definition

A detailed description of a product’s attributes, including its functionality, features, and performance requirements, guiding its development and marketing.

Idea Generation

The initial stage in the creative process where new concepts or solutions are created for problems or innovative products and services.