What Is the Most Effective Promotional Mix to Use with Products

question 134

Multiple Choice

What is the most effective promotional mix to use with products that are convenience goods and purchased routinely?

• A) Personal selling and advertising
• B) Public relations and personal selling
• C) Personal selling and sales promotion
• D) Advertising and public relations
• E) Sales promotion and advertising

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Definitions:

Fame

The state of being widely known and recognized by the public, often due to achievements or notable qualities.

Transform a Problem

The process of changing a challenge in a way that makes it manageable or beneficial.

Graham Wallas

A social psychologist known for his work on the creative process, dividing it into four stages: preparation, incubation, illumination, and verification.

Useful Action

Any activity that leads to achieving a specific, beneficial outcome or goal.