The Marketing Function That Evaluates Public Attitudes,identifies Areas Within the Organization

question 174

Multiple Choice

The marketing function that evaluates public attitudes,identifies areas within the organization that the public may be interested in,and executes a program of action to gain public understanding is called:

• A) public relations.
• B) advertising.
• C) implicit communications.
• D) personal selling.
• E) sales promotion.

Master the best practices for distributing PR content, including email distribution and multimedia inclusion.

Understand the purpose and primary benefits of specific PR documents like the fact sheet, pitch letter, and news release.

Identify the key elements included in backgrounders, speeches, and Op-Eds.

Understand the importance and application of the 5 Ws and H in PR writing.

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Definitions:

Critics

Individuals or groups who express judgments or evaluations, especially negative or analytical ones, about creative works, products, actions, or policies.

Pluralist Theory

A theory in political science and sociology that argues power is distributed among many groups in society, preventing any one group from gaining dominance.

Democratic Process

The methods and procedures used in a democracy to ensure that citizens have the opportunity to participate in decision-making, typically through voting and public discourse.

Russia

A sovereign country in Eastern Europe and Northern Asia, known for its significant historical, cultural, and geopolitical influence.