Marketers Use Public Relations To

question 26

Multiple Choice

Marketers use public relations to:

• A) earn public understanding and acceptance
• B) communicate with the community in which they operate
• C) educate the public about company goals
• D) introduce new products
• E) do all of these things

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Definitions:

Preferred Stock

A class of ownership in a corporation with a specified dividend that is paid out before dividends to common stockholders and typically does not carry voting rights.

Annual Dividend

The total dividend payment a shareholder receives from a company in one year, often expressed as an amount per share.

Efficient Markets

A theory that suggests that financial markets are "efficient" in reflecting information about stock prices at all times.

Expected NPV

The anticipated value of the net present value of an investment, taking into account the probability of different outcomes.