Public Information About a Company,good,or Service Appearing in the Mass

question 117

Multiple Choice

Public information about a company,good,or service appearing in the mass media as a news item is called:

• A) personal selling.
• B) advertising.
• C) mass communications.
• D) publicity.
• E) sales promotion.

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Definitions:

External Financing

denotes the process of obtaining capital from outside sources, like banks or investors, to fund operations, expansions, or projects.

Market Value

The prevailing price for an asset or service that is available for transaction in an open marketplace.

Flotation Costs

The costs associated with issuing new stocks or bonds, including underwriting fees, legal fees, and registration fees.

Pre-Tax Cost

The cost of an investment or loan without taking taxes into account.