Which of the Following Statements About the Characteristics of the Elements

question 60

Multiple Choice

Which of the following statements about the characteristics of the elements in the promotional mix is true?

• A) Control over message content is greatest when public relations is used.
• B) A large audience is best reached with personal selling.
• C) The sponsor or company is identified in advertising.
• D) The mode of communication for sales promotion is usually direct and personal.
• E) The message flow with advertising is two-way.

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Definitions:

Bystander-Calculus Model

A psychological model explaining factors that influence an individual's decision to help or not help in an emergency situation, considering personal costs and benefits.

Labelling the Arousal

Labelling the arousal refers to the process of identifying and attributing the cause of physiological arousal to specific emotions or reactions.

Identifying with the Victim

The process of empathizing or relating oneself with the experiences or suffering of a victim, which can influence one's response or action.

Bystander-Calculus Model

A theoretical model explaining the decision-making process individuals go through in deciding whether to intervene in an emergency situation, weighing personal costs and benefits.