The AIDA Concept

question 65

Multiple Choice

The AIDA concept:

• A) assumes that the second step in the purchase-decision process is inertia.
• B) does not explain how all promotions influence purchase decisions.
• C) assumes that consumers regularly go through each stage of the process during all purchases.
• D) indicates that the purchase decision is the same for high-involvement and low-involvement products.
• E) is accurately described by none of the choices.

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Definitions:

Income Statement

a financial report that provides a summary of a company’s revenues, expenses, and profits/losses over a specific period of time.

Wages Payable

An account that reflects the total amount owed to employees for work performed that has not yet been paid.

Dividends

Payments made by a corporation to its shareholder members, usually derived from profits.