In Terms of the AIDA Concept,sales Promotion Is Most Effective

question 18

Multiple Choice

In terms of the AIDA concept,sales promotion is most effective at creating:

• A) strong desire and purchase intent
• B) positive attitudes toward a brand
• C) awareness of a product
• D) long-term interest
• E) awareness of a product and purchase intent

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Definitions:

Autonomy Versus Shame And Doubt

A developmental stage proposed by Erik Erikson where toddlers work to establish independence and self-sufficiency; failure to achieve autonomy can lead to feelings of shame and doubt.

Cognitive Theory

A psychological approach that emphasizes internal processes such as perception, memory, and problem-solving as key to understanding behavior.

Working Model

An internal representation of the world, which individuals use to guide their perceptions, understandings, and interactions with others and the environment.

Social Learning

is a theory that proposes individuals learn behaviors, values, and norms through observing and imitating others in a social context.