Why Is the Concept of Integrated Marketing Communications (IMC)growing in Popularity

question 76

Multiple Choice

Why is the concept of integrated marketing communications (IMC) growing in popularity?

• A) The proliferation of thousands of media choices beyond the traditional media has made promotion a complicated task.
• B) The mass market has fragmented.
• C) Critics of promotion have suggested that uncoordinated promotion is wasteful and inefficient.
• D) Marketers have slashed their advertising spending in favor of promotional techniques that generate immediate sales responses and have more easily measured effects.
• E) All of these statements help to explain why IMC is growing in popularity.

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Definitions:

Liberties

The state in which one lives without facing harsh restrictions from those in authority on their personal behaviors, lifestyle, or political leanings.

Lords and Barons

Titles in nobility, historically associated with individuals who possess particular ranks in the feudal system, owning land and owing allegiance to a higher lord or the monarch.

English Liberty

The concept of personal freedoms and rights as traditionally protected and recognized within English common law.