The Various Survivor Shows Have Been Promoted Through Personal Appearances

question 107

Multiple Choice

The various Survivor shows have been promoted through personal appearances by show participants,Web sites,and merchandise with the Survivor logo as well as print and broadcast advertising.To make sure that all of the promotional messages are coordinated,CBS (the network on which the show is broadcast) should use the:

• A) integrated marketing communications approach.
• B) integrated communications management approach.
• C) AIDA concept.
• D) interpersonal and mass communications approach.
• E) coordinated market management approach.

Comprehend how audience awareness enhances personal and message credibility.

Understand the importance of projecting the company's image over personal brand in communications.

Grasp the effectiveness of plain language and the appropriate use of tone, style, and voice in business writing.

Understand the importance and methods of maintaining a conversational but businesslike tone in written communication.

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Definitions:

Heredity

The passing on of physical or mental traits genetically from one generation to another.

Emotional Intelligence

The skill to comprehend and control one's own feelings, in addition to identifying and impacting the feelings of other people.

Self-Management

The ability of an individual to manage their own time, behavior, and resources effectively without external guidance.