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Fans of Ale-8,a ginger-flavored soft drink,are able to explain why Ale-8 is superior to any other type of cherry cola.They are scattered throughout eastern Kentucky and southern Ohio and are extremely brand loyal.Though Ale-8 is available in bottles or cans,most connoisseurs prefer glass bottles.Ale-8 "traditionalists" even insist on drinking the beverage from the old-style "long-neck" bottles as opposed to the newer,short-neck design.The characteristics of this target market indicate that a promotional mix with _____ should be used.
Occupational Data
Information related to job characteristics, employment trends, salary ranges, educational requirements, and growth projections for various professions.
Service Charge
A service charge is an additional fee collected for the provision of a service, often seen in hospitality, banking, and restaurants.
Interest
The fee paid for borrowing money, typically expressed as a percentage of the money borrowed, or curiosity and attention towards something.
Dividend
A portion of a company's earnings distributed to shareholders as determined by the board of directors.
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