Amtrak Is Taking the Gloves Off in Advertisements and Belittling

question 135

Multiple Choice

Amtrak is taking the gloves off in advertisements and belittling its major competition,which is the airline shuttles.Amtrak's new name for its Metroliner is The Smart Shuttle.Gone are ads that were inner-directed and sold the Metroliner on its leisurely pace.In their place are ads showing rapid shots of the sleek train and business executives conducting no-nonsense meetings "eyeball-to-eyeball." The campaign,which includes television,radio,print,billboards,and posters in commuter railroad cars,targets business travelers,who,Amtrak says,incorrectly believe the train takes far longer than the airplane to travel between two cities.One television spot opens with a shot of airplanes stacked up in a tarmac traffic jam.Another shows a business traveler lumbering into the airport during a snowstorm.The announcer says,"Schedule a meeting.Take the shuttle.Then cross your fingers." The poor soul looks up at the departure board and sees a row of "Canceled" signs.The announcer continues,"Schedule a meeting.Take the Metroliner.Then cross your legs."
-Refer to Amtrak.The plan to optimally utilize television,radio,print,and out-of-home vehicles to target business travelers is called a:

• A) promotional strategy
• B) marketing mix
• C) promotion goal
• D) selling plan
• E) publicity plan

Recognize common conditions mistaken for major neurocognitive disorder and understand their reversibility.

Acknowledge demographic shifts toward an older population and the categorization of aging stages.

Differentiate between primary, secondary aging, and theories related to the aging process.

Understand the contrasting views of Abraham Maslow and Erik Erikson on the potential for fulfillment in late adulthood.

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Definitions:

Heritable

Refers to traits or characteristics that can be passed from one generation to the next through genetic inheritance.

Fight-Or-Flight Response

A physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival, preparing the body to either fight back or flee.

Epinephrine

A hormone and neurotransmitter also known as adrenaline, involved in regulating the body's fight-or-flight response.

Serotonin

A neurotransmitter in the brain associated with mood regulation, appetite control, and sleep among other functions.