The Ultimate Objective of Any Promotion Is a Purchase or Some

question 142

Essay

The ultimate objective of any promotion is a purchase or some other activity.One model for reaching promotional objectives is called the AIDA concept.This model proposes that consumers are moved through four stages by the promotional mix.Suppose you are the promotional manager for the new B-Gone squirrel-proof bird feeders.(Before the B-Gone,there were no feeders on the market that were really squirrel-proof. )This bird feeder is guaranteed to prevent squirrels from reaching and eating its contents.Describe the promotional activities you would recommend in each stage of AIDA model for the B-Gone feeder.Assume that personal selling will NOT be used.

Realize the impact of vicarious experiences on self-efficacy and behavior.

Learn the significance of observational learning in overcoming fears and enhancing personal capabilities.

Understand the principles and experiments related to social learning theory, especially the Bobo doll experiments.

Identify the limitations and criticisms of Bandura's social learning theory.

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Definitions:

Formal Operations

The final stage in Piaget's theory of cognitive development, characterized by the ability to think abstractly, logically, and systematically.

Hypothetical Thinking

The process of exploring and considering possibilities or scenarios that are not real but are imagined for the purpose of discussion or problem-solving.

Scaffolding

An educational approach involving structured support to help learners progress beyond their current level of ability.

Vygotsky's Concept

The idea that social interaction plays a crucial role in cognitive development, emphasizing the role of language and culture.