You Are the Promotions Manager for Pyrolave,a Company That Turns

question 35

Essay

You are the promotions manager for Pyrolave,a company that turns lava rock into counter tile.The company's counter tile is easy to clean and resistant to scratches but is more expensive than other materials used for countertops.You need to decide whether to implement a push or a pull promotional strategy.Define and describe both the push and the pull strategy,and describe what promotions might be used in each strategy.

---

Definitions:

Financially Better

A state or condition where financial health, performance, or position has improved or is superior to a previous state or to another entity's state.

Total Contribution Margin

The difference between total sales revenue and total variable costs, indicating how much revenue contributes toward covering fixed costs and generating profit.

Machine Hours

A measure of production output or activity based on the number of hours machines are operated.

Unlimited Demand

A market scenario where the desire for a product surpasses the available supply at any price.