Examlex
A would-be acquirer making a tender offer directly to shareholders represents another form of a proxy fight.
Search Engine Advertising
A form of online advertising where ads appear alongside search results on search engines, targeted based on user's search queries.
Promotional Budgets
Allocated funds for marketing activities aimed at boosting sales, enhancing brand awareness, or introducing new products.
Narrowcasting
A targeted form of broadcasting that focuses on a specific segment of the market audience, in contrast to broadcasting to a wide, general audience.
Direct Marketing
A form of advertising that communicates directly with targeted customers through various channels to generate a response or transaction.
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