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Suppose that a firm sells goods on terms of 2/30, net 60. Those customers who do not take the cash discount are effectively borrowing money at approximately 2 percent per year.
Extinction
In psychology, the gradual weakening and disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.
Conditioned Response
A learned response to a previously neutral stimulus that has been repeatedly presented along with an unconditioned stimulus.
Spontaneous Recovery
A phenomenon in psychology where previously extinguished responses re-emerge after a pause without further conditioning.
Lab Experiment
A research study conducted in a controlled environment where variables can be manipulated to observe their effect on various outcomes.
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