DuPont Has an Advertisement That Shows Police Officers Describing How

question 147

Multiple Choice

DuPont has an advertisement that shows police officers describing how they were shot at close range in the line of duty.The advertisement explains that the lives of these public servants were saved by Kevlar bullet-proof vests and that Kevlar was invented by DuPont.This is an example of _____ advertising.

• A) publicity
• B) attribute
• C) image
• D) pioneering
• E) institutional

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Definitions:

Nonprofit Organizations

Organizations that operate for the public or social benefit, without the goal of making profits for owners or shareholders.

Social Change

The variation in societal norms and cultural values over time, which impacts the way individuals and communities live and interact.

Worth

The value or importance of something, often measured in terms of money, effectiveness, or intrinsic merit.

Private Foundations

Nonprofit organizations funded by a single source, like a family or corporation, to support charitable activities.