In Advertising,the Goal Is to Sell the _____,Not the _____

question 162

Multiple Choice

In advertising,the goal is to sell the _____,not the _____ of a product.

• A) benefits;attributes
• B) characteristics;appeals
• C) values;traits
• D) competitive edge;virtues
• E) differential advantage;properties

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Definitions:

Addition Polymer

A polymer formed by the sequential addition of monomer molecules with unsaturated bonds, without the loss of any molecule or atom.

Condensation Polymer

A type of polymer formed by the reaction of two monomers with the release of a small molecule, often water, in the process.

Transesterification

A chemical process in which an ester reacts with an alcohol to produce a new ester and a new alcohol, critical in biodiesel production.

Dimethyl Terephthalate

An organic compound used primarily in the production of polyesters, specifically polyethylene terephthalate (PET).