_____ Is Used by Public Relations Specialists to Handle the Effects

question 156

Multiple Choice

_____ is used by public relations specialists to handle the effects of unfavorable publicity.

• A) Media planning
• B) Crisis management
• C) Message power
• D) Damage control
• E) Communication narrowcasting

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Definitions:

Treasury Stock

Shares repurchased by the issuing company, reducing the amount of outstanding stock on the open market.

Shares Outstanding

The total number of shares of stock that are owned by investors, including both public shareholders and company insiders.

Market Price

The existing rate at which a service or asset is traded within a marketplace.

Buy Back

A corporate action in which a company purchases its own shares from the marketplace, reducing the number of outstanding shares.