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You Are the Sales Promotion Manager for Vita-Balls,a New Children's

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Essay

You are the sales promotion manager for Vita-Balls,a new children's vitamin that is designed to be chewed like gum.Your company uses a pull strategy,and you are responsible for recommending sales promotion tools to accomplish this strategy.Describe three specific sales promotion activities you would recommend for Vita-Balls.


Definitions:

Recognition

Acknowledgment or praise given to individuals or groups for their achievements, contributions, or performance.

Process Theory

A theoretical approach that focuses on understanding the dynamics through which entities undergo changes or develop over time.

Maslow's Hierarchy

A theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.

Content Theories

Theories that focus on identifying and understanding the specific factors that motivate individuals in the workplace, such as needs, desires, and goals.

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