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Explain the main differences between position diagrams and profit diagrams.
Big-Box Stores
Large retail establishments that offer a wide variety of merchandise under one roof, typically at lower prices.
Costco
A multinational corporation that operates a chain of membership-only warehouse clubs, known for offering bulk retail products at low prices.
Differentiate
The act of differentiating a product or service from competitors in order to appeal more to a specific target audience.
Loyal Customers
Individuals who consistently prefer and choose a particular brand or product over competitors, often due to satisfaction, rewards, or emotional connections.
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