Which of the Following Statements About a CRM System Is

question 45

Multiple Choice

Which of the following statements about a CRM system is true?

• A) A critical component of a CRM system is the use of the appropriate technology to store and manage customer data.
• B) A CRM system operates on the theory that all customers are equally important.
• C) Due to privacy laws, a CRM system only disseminates customer information to those who are actually in day-to-day contact with customers.
• D) A company using a CRM system must view its customers as bits of data.
• E) All of these statements about a CRM system are true.

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