What Role Does Technology Play in Personal Selling

question 125

Multiple Choice

What role does technology play in personal selling?

• A) Technology used to play a large role in personal selling, but its impact is diminishing.
• B) Technology is the most important aspect of personal selling.
• C) Technology plays an important role, especially in regards to social media.
• D) Technology is completely irrelevant to personal selling.
• E) Technology plays a small role in personal selling, but experts expect its importance to rise over time.

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Definitions:

Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time, reflecting the company's financial condition.

Convertible Securities

Convertible Securities are financial instruments, such as bonds or preferred stocks, that can be converted into a specified number of other securities, typically common stock, at the option of the holder or issuer.

Simple Capital Structure

A company's capital structure that consists only of common shares or straightforward debt without complex financial instruments such as convertible securities.

Diluted Earnings

Earnings per share calculated using the total number of shares that would be outstanding if all possible sources of conversion, such as convertible bonds and stock options, were exercised.