Using Technology Provided by Smart Button Software,the WNBA's Los Angeles

question 68

Multiple Choice

Using technology provided by Smart Button software,the WNBA's Los Angeles Sparks have implemented a new system that gathers information about its best customers,season ticket holders,and rewards those customers in many ways including free tickets to Sparks home games and cash prizes.This is an example of a(n) _____ system.

• A) organizational optimization
• B) corporate relationship marketing (CRM)
• C) total quality management (TQM)
• D) customer relationship management (CRM)
• E) call response marketing (CRM)

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Definitions:

Cross-Cultural Values

Values that transcend cultural differences and represent fundamental beliefs that are shared across different cultures.

Marketers

Professionals who are involved in the promotion, selling, and distribution of products or services to consumers.

Crescive Norms

Unwritten, subtle social norms that emerge organically within cultures or groups and dictate appropriate behaviors without explicit instructions.

Enacted Norm

A standard or rule of behavior that is established through actions and behaviors rather than formal agreements; practiced norms within a society or group.