Advanced Bionics Advanced Bionics Is a Global Leader in the Development of Development

question 146

Multiple Choice

Advanced Bionics
Advanced Bionics is a global leader in the development of implantable, high-tech neurostimulation devices used to treat deafness and chronic pain. Just two-and-a- half years after introducing its new stimulators, the firm is doing $200 million in domestic sales.
How has Advanced Bionics been so successful? Its success can be attributed to its outstanding products and to three aspects of its sales approach. First, Advanced Bionics hired the right talent for its sales force. Companies tend to use experienced sales reps-often hired away from competing companies-to sell new medical devices. This can be very expensive since experienced reps generally expect as much as $200,000 in annual income. So when Advanced Bionics brought its medical device to market, it hired people with no experience selling medical devices and turned them into sales reps. Hiring inexperienced salespeople created some problems, however, and the company experienced high turnover rates during its first two years in operation. Second, Advanced Bionics provided salespeople with a rigorous training program. Third, Advanced Bionics allowed salespeople to plan their own activities while managers monitored their progress and pushed them to improve. In short, the company has been able to succeed by selecting good salespeople, training them well, and managing them carefully.
-Refer to Advanced Bionics.One of the keys to Advanced Bionics' success has been finding and hiring the right talent for sales positions.Finding and hiring new salespeople is known as _____.

• A) sales force motivation
• B) sales force evaluation
• C) sales force personnel management
• D) sales force recruiting
• E) sales force qualification

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Definitions:

Tight Junction

A specialized connection between two adjacent cells forming a barrier that regulates the passage of substances in the intercellular space.

Intercalated Disc

Unique links among heart muscle cells that enable the heart to contract in unison.

Gap Junction

Specialized intercellular connections between a multitude of animal cell-types that directly connect the cytoplasm of two cells, allowing various molecules, ions, and electrical impulses to directly pass through a regulated gate between cells.

Stratified Squamous Epithelium

A type of protective tissue consisting of layers of flat cells found in areas such as the skin, mouth, and esophagus.