The First Step in the Personal Selling Process Is Generating

question 132

Essay

The first step in the personal selling process is generating leads.Define lead generation and explain why referral is a superior method for generating leads.

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Definitions:

Delegation of Duties

The process of assigning specific responsibilities or tasks to another individual, often within an organizational setting.

Promisee

In a third-party beneficiary contract, the party to the contract who owes something to the promisor in exchange for the promise made to the third-party beneficiary.

Third-Party Beneficiary

A recipient of contractual benefits who is not one of the contracting parties; created when two parties enter into a contract with the intended purpose of benefiting a third party.

Creditor Beneficiary

A third party that benefits from a contract made between two other parties, especially in terms of having the right to claim performance or compensation.