Long-Lasting Competitive Advantages Include

question 20

Multiple Choice

Long-lasting competitive advantages include

• A)proprietary technology only.
• B)protected markets with high barriers to entry for other firms only,
• C)proprietary technology and protected markets with high barriers to entry for other firms.
• D)proprietary technology, protected markets with high barriers to entry for other firms, and strategic assets that competitors cannot easily duplicate.

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Definitions:

Situational Attribution

The process of attributing a person's behavior to external or situational factors.

Dispositional Attribution

A psychological concept suggesting that individuals attribute behavior to innate qualities of the person performing the action.

Central Route Persuasion

A method of persuasion that involves deeply processing the content of a message, leading to lasting attitude change.

Peripheral Route Persuasion

A method of persuasion that relies on cues outside of the message content itself, such as the attractiveness or credibility of the source.