A Strategy of Deliberately Slowing Down the Rate of Introduction

question 46

Multiple Choice

A strategy of deliberately slowing down the rate of introduction of new products by well-established and technologically advanced firms is best described as

• A)a good strategy that maximizes economic rents.
• B)a dangerous strategy as it provides opportunities for other firms to introduce new products.
• C)a good strategy because firms only have a limited number of good projects.
• D)a zero-NPV strategy.

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Definitions:

Arguments

Statements or reasons given with the aim of persuading others that an action or idea is right or wrong.

Elaboration Likelihood Model

A theory in social psychology that explains how attitudes are formed and changed through two routes of persuasion: central and peripheral.

Persuasion

The act of convincing someone to believe or do something through reasoning or argument.

Individual's Motivation

The internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job, role, or subject.