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You Are Planning to Produce a New Action Figure Called

question 64

Multiple Choice

You are planning to produce a new action figure called "Hillary". However, you are very uncertain about the demand for the product. If it is a hit, you will have net cash flows of $50 million per year for three years (starting next year [i.e., at t = 1]) . If it fails, you will only have net cash flows of $10 million per year for two years (also starting next year) . There is an equal chance that it will be a hit or failure (probability = 50 percent) . You will not know whether it is a hit or a failure until the first year's cash flows are in . You have to spend $80 million immediately for equipment and the rights to produce the figure. If you can sell your equipment for $60 million immediately after the first year's cash flows are received, calculate Hillary's NPV with this abandonment option. (The discount rate is 10 percent. The equipment can only be resold at the end of the first year.)

Definitions:

High Pressure Techniques

Sales strategies that aggressively push potential customers towards making a purchase decision quickly, often making them feel uncomfortable.

Sales Process

A systematic approach consisting of several stages designed to help a sales team convert prospective buyers into actual customers.

Talent Management

The strategy of developing, recruiting, retaining, and deploying individuals with the required skills and aptitudes to meet current and future organizational needs.

Marketing Mix

The set of actions, or tactics, that a company uses to promote its brand or product in the market, commonly identified as the 4Ps: Product, Price, Place, and Promotion.