Using Social Media Effectively

question 57

Multiple Choice

Using Social Media Effectively
Many marketers define their social media objectives around five core concepts: (1) listening--understanding what customers are saying and who those customers are, (2) talking--promoting products/services through conversations with customers, (3) energizing--finding enthusiastic customers and using them to sell to others, (4) supporting--enabling customers to help one another,and (5) embracing--using customers as a source of product innovation.Marketers should also keep in mind that,more and more,customers expect companies to use social media.According to a recent survey,more than half of all consumers want ongoing conversations with companies and brands-and of consumers who use social media themselves,a whopping 85 percent believe that companies should have an active social media presence.Marketers who embrace such consumers can harness the power of social media and ultimately improve profits and brand loyalty.
-Refer to Using Social Media Effectively.One way an organization might effectively use noncorporate blogs to help achieve its social media goals is by:

• A) providing bloggers with products and/or money in exchange for a review
• B) flooding the comments section of such blogs with positive comments about the brand or company
• C) purchasing the blogs from the owners and converting them into corporate blogs
• D) endearing the organization with anecdotes and stories about the brand
• E) designing their own corporate blogs to mimic the look of their noncorporate rivals

Explain the benefits of coping strategies and the general adaptation syndrome in managing stress.

Identify strategies for effective life change and the role of implementation intentions.

Analyze the criticisms and advantages of the stages of change model.

Understand the psychological and physical health benefits of writing about traumatic life events.

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Definitions:

Glass-Steagall Act

A U.S. law enacted in 1933 during the Great Depression that separated commercial banking from investment banking to reduce financial risk and prevent future bank failures.

Stock Markets

Marketplaces where securities, such as stocks and bonds, are bought and sold, determining the value of publicly traded companies.

George H. W. Bush

The 41st President of the United States (1989-1993) known for leading the country during the end of the Cold War and the Gulf War.

Foreign Policy Action

Actions taken by a nation's government to achieve its objectives in its relations with other countries.