Tesla Motors "Going Green" Doesn't Have to Be Boring. the Tesla Roadster

question 95

Multiple Choice

Tesla Motors
"Going green" doesn't have to be boring. The Tesla Roadster Sport is an electric car that goes from 0 to 60 in four seconds and drives more like a race car than an environmentally friendly ride. But that level of performance will set you back $128,500. As of 2009, Silicon Valley-based Tesla Motors, Inc. was the only company offering highway-compatible electric cars. Most Roadster Sport buyers are car enthusiasts and are buying them for the "fun toy" aspect of having an electric car rather than for environmental reasons.
-Refer to Tesla Motors.Say Tesla set the price of the Roadster high because the company wanted to promote a high-quality image.What type of pricing does this represent?

• A) Prestige pricing
• B) Elite pricing
• C) Penetration pricing
• D) Quality pricing
• E) Complete pricing

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Definitions:

Quinine Water

A beverage containing quinine, historically used as a treatment for malaria and known for its bitter taste.

Facial Nerve

The seventh cranial nerve responsible for controlling muscles of facial expression and transmitting taste sensations from the anterior two-thirds of the tongue.

Olfaction

The sense of smell, a chemical sensing system that detects odors or chemical substances in the environment.

Optic Nerve

Nerve carrying visual signals from the eye to the optic chiasm.