Marketing Managers Can Use a Wide Variety of Special Pricing

question 115

Essay

Marketing managers can use a wide variety of special pricing tactics beyond discounts and allowances to fine-tune prices.Name and define five of the other pricing tactics that are wholly legal.For each tactic,give an example of a specific company,industry,or product that would use the tactic.

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Definitions:

Stock Split

A corporate action that increases the number of a corporation's outstanding shares by dividing each share, which may lower the share price.

Par Value

The nominal or face value of a stock or bond, as stated in the corporate charter or on the certificate.

Stock Dividend

Stock Dividend involves distributing additional shares of a company's stock to its shareholders as a form of dividend.

Par Value

The face value of a bond or a stock as stated by the issuing company, which may not reflect the current market value.