Leader Pricing Is Used To

question 117

Multiple Choice

Leader pricing is used to:

• A) attract customers to a store so they can be persuaded to buy a more expensive product instead
• B) bundle products together for sale
• C) attract customers to the store so they will buy other products in addition to the leader product
• D) price products at odd-numbered amounts to stimulate demand
• E) maintain a status quo pricing strategy

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Definitions:

Buggy Whips

A product or service that has become obsolete due to technological advancements or changes in consumer preferences.

Demand

The interest and capacity of buyers to acquire a product or service for a certain cost.

Human Capital

The abilities, understanding, and expertise held by a person or a group, considered in terms of their economic or value worth to a company or nation.

Ph.D.

A Doctor of Philosophy degree, a postgraduate academic degree awarded by universities.