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Katie attends a workshop because she wants to learn more about her bipolar disorder.The professor giving the workshop spends the entire time discussing the research findings on the potential causes of bipolar disorder.Some of the studies looked at genetic contributions such as abnormal sequences of DNA,physiological changes in the brain,neurotransmitter imbalances,and hormonal changes.What the perspective is the professor using?
Selective Perception
The psychological process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.
Selective Exposure
The tendency of individuals to prefer information that supports their pre-existing beliefs and values, avoiding contradictory evidence.
Selective Comprehension
The process by which people interpret information in a way that conforms to their pre-existing beliefs and attitudes, often leading to biased understanding.
VALS System
A psychographic tool used by marketers to classify consumers into eight distinct types based on their values, attitudes, and lifestyles.
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