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When a bond's price falls,its yield to maturity ________ and its current yield ________.
Health Risks
Potential factors or conditions that may lead to illness or health problems.
Subject Line
The title or headline of an email, designed to provide a summary or a reason for the email to encourage the recipient to read it.
AIDA Message
A marketing communication model that stands for Attention, Interest, Desire, and Action, intended to engage consumers and motivate them to act.
Indirect Approach
A communication technique where the main message is not presented directly at the beginning but is instead gradually approached through background information or context.
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