Examlex
Explain why "free" checking accounts are not really free.
Indirect Approach
A communication strategy where the main point or message is not presented directly at the beginning but is gradually led up to.
Call to Action
A prompt or statement designed to encourage an immediate response or action from the audience.
Executive Summary
A brief overview of a document's key points, designed to give readers a quick preview of its contents.
Title Fly
A single sheet of paper with only the title of the report on it.
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