Examlex
Considering state chartered banks:
Staircase Analysis
An evaluative technique that segments a process or development into distinct levels or phases for detailed assessment and review.
Potential Market
The entirety of consumers who could potentially purchase a product or service, based on their needs and resources.
Brand Awareness
The degree to which customers recognize and understand the unique features or identity of a specific brand's products or services.
Marketing Mix
The set of controllable tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response in the target market.
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