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Holding corporate bonds with fixed interest rates involves
Implicit Associations
Implicit associations are unconscious links between concepts or objects and attitudes or stereotypes, revealing hidden biases and preferences.
Primacy Effect
The tendency to remember information at the beginning of a list better than information that comes later.
Impression Formation
The process by which individuals organize information about another person to form an overall impression of that person.
Primacy Effect
The tendency to remember and give more weight to information that we encounter first in a list or presentation.
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