Liquidity Services Are Services That

question 110

Multiple Choice

Liquidity services are services that

• A) make it easier for customers to conduct transactions.
• B) conducts transactions for the customer.
• C) increase transaction costs.
• D) all of the above.

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Definitions:

Search Properties

Qualities of a product or service that are assessable prior to buying, like its color, style, or cost.

Experience Properties

Characteristics of a product or service that can only be discerned after purchase or during consumption.

Tangible Goods

are physical items that can be seen, touched, and owned, such as electronics, clothing, and furniture, as opposed to services or digital goods.

Prepurchase Evaluations

The process by which consumers assess and consider various products, brands, or services before making a purchase decision.