The Largest Asset Class on FDIC-Insured Savings Institutions' Balance Sheet

question 79

Multiple Choice

The largest asset class on FDIC-insured savings institutions' balance sheet as of mid-2015 was

• A)mortgage loans.
• B)cash.
• C)investment securities.
• D)deposits.
• E) non-mortgage Loans.

---

Definitions:

Cause Marketing

A strategy where businesses and charities form a partnership to market an image, product, or service for mutual benefit.

Relationship Marketing

Links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.

Marketing Patronage

Marketing patronage focuses on the efforts to earn or increase customer loyalty to a brand, store, or supplier through various marketing strategies.