A Marketing Research Company Surveyed Grocery Shoppers on the East

question 37

Essay

A marketing research company surveyed grocery shoppers on the East Coast and West Coast to see the percentage of the customers who prefer chicken to other meat.The data are given below.
$\begin{array} { l c c } & \text { Sample Size } & \text { Number Who Prefer Chicken } \\\text { East Coast } & 492 & 156 \\\text { West Coast } & 386 & 172\end{array}$
Is the proportion of customers who prefer chicken the same for the two regions? Test at α = .10.

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Definitions:

Mass Media

Communication technologies that reach a large audience simultaneously, including newspapers, television, radio, and the internet, often shaping public opinion and information dissemination.

Charismatic Leaders

Individuals who inspire followers with devotion and enthusiasm through their charm, persuasive ability, and personal appeal.

Political Revolution

A fundamental and sudden change in political power or organizational structures that takes place when the population revolts against current authorities.

Historical Conditions

Refers to the specific circumstances or contexts of a particular time in history that shape events and societal structures.