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In a hearing test, subjects estimate the loudness (in decibels) of a sound, and the results are: 68, 67, 70, 71, 68, 75, 68, 62, 80, 73, 68. What is the mode?
Quantitative Research
A research method that involves the collection and analysis of numerical data to draw conclusions and identify patterns or trends.
Projected Population
An estimate of future population size based on current data and trends, used for planning and policy-making purposes.
Uses and Gratification Theory
A communication theory that suggests people actively seek out media that fulfills their specific needs, such as entertainment, information, or social interaction.
Consumers' Needs
The essential requirements and desires of individuals that motivate their purchasing behaviors and choices.
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